Saturday, August 9, 2014

Getting your work on products and promoting it plus a dash of Neil Gaiman.

I absolutely love the internet. I do. And I love all of the creative minds that allow artists to be able to sell their art on products easily over the internet. Anyone can do it - which means you may have to click through a lot of crap but you can find some really interesting art and designs out there who are freelance and their own business. It's pretty amazing. I was born in the 70s and grew up in the 80s/90s and there was NOTHING like places like Society6 or Redbubble (good quality items) where you could just customize your own stuff and only order one item at a time instead of wholesale bundles 12+ up.

Getting your stuff online is easy - if you know enough about good quality resolution formatting. Always make sure your stuff for print is at least 300dpi (350dpi is better) and makes sure it looks good close-up so that when people "go in for the kill" and look at your work, they will love it instead of finding mistaken sketch marks, parts that don't combine when close-up....etc. If your work is unpolished with a more abstract feel - then you're golden and don't have to worry so much about the details.

The difficult part is now promoting your work. Anyone can have a product but not everyone can sell it. So it might be available online - but will it be seen? Good ways to promote your work are:

  • Wear your own custom designs
  • Use social media to promote (not blast it so many times you get unfollowed)
  • Ask popular bloggers with a good following who is relevant to your style of work to write a piece about you. If they want something in return  - off them one of your products (nothing like an actual review with real experience to plug you)
  • Buy some of your own pieces and give them to prospective clients as gifts
  • Offer some of it as 'swag' for relevant shops/restaurants/bars for when they have parties and giveaways
  • Hold your own prize draws on Instagram/Twitter/Deviantart where you would find a good following

So go forth, create and "make good art" (Neil Gaiman - video below) and don't be afraid to put your work on products - have fun with the utilities you have at your disposal! If you don't know who Neil Gaiman is - WHERE HAVE YOU BEEN? 

Here are some of mine at Society6 that I just uploaded recently! 

Much Love! :D <3 p="">

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